diff --git a/rules.mk b/rules.mk
index c1ff95c0a5..f913d9856a 100644
--- a/rules.mk
+++ b/rules.mk
@@ -172,7 +172,7 @@ ifneq ($(CONFIG_CCACHE),)
   TARGET_CC:= ccache $(TARGET_CC)
 endif
 
-TARGET_CONFIGURE_OPTS:= \
+TARGET_CONFIGURE_OPTS = \
   AR=$(TARGET_CROSS)ar \
   AS="$(TARGET_CC) -c $(TARGET_CFLAGS)" \
   LD=$(TARGET_CROSS)ld \