diff --git a/buildscript b/buildscript
index 77fb43d..63e64a3 100755
--- a/buildscript
+++ b/buildscript
@@ -382,8 +382,10 @@ buildall() {
 }
 
 if [ "$(/usr/bin/id -u)" -eq 0 ]; then
-    echo "WARNING: buildscript is running as root"
-    echo "WARNING: build may fail at a later stage"
+    textWarn='\033[1;31m' # bold + red
+    textReset='\033[0m'   # be a good citizen
+    echo -e "${textWarn}WARNING: buildscript is running as root${textReset}"
+    echo -e "${textWarn}WARNING: build may fail at a later stage${textReset}"
 fi
 
 if [ "$1" != "selectbsp" -a "$1" != "selectvariant" ]; then